Real results
How businesses reply faster and sell more with an AI employee
A real business we've set up, what their inbox looked like before, what changed, and what they had to say about it.
Case study 1
Brulé
House-made desserts and drinks
Before
- Order and catering enquiries piled up in the DMs while the team was baking and serving.
- Replies often came hours later, by which point some buyers had moved on.
- The same questions, opening hours, menu items, order minimums, answered by hand all day.
With Castor
Castor's DM AI employee was set up with Brulé's menu, pricing, and voice. It now answers Instagram and Facebook messages the moment they arrive, captures order and catering details, and flags anything unusual for the team.
< 1 min
typical reply time, down from hours
24/7
overnight and weekend DMs now answered
0
order enquiries left sitting unread
“Our sales went from $5,000 to $7,500 a month once Castor took over order-taking and customer replies. The biggest lever for growing a business isn't more ads. It's how well you handle the customers you already have, and Castor does that perfectly.”
Want the same on your account? See how setup works or what it’s costing you to wait.
FAQ
Case Studies FAQ
Is this a real customer, or a made-up example?+
Real. Brulé is an actual Castor customer, set up and running live. We don't publish invented case studies or fabricated numbers.
Will I see results like this for my own business?+
It depends on your DM volume and how much of it currently goes unanswered or answered slowly. That's exactly what the calculator on the automate-instagram-sales page estimates from your own numbers. The consistent part across any business is that replies get faster and nothing sits unread.
How long did it take to set this up?+
Minutes, not days. The guided setup asks about the business in plain language, and the AI employee is answering real DMs shortly after connecting the account.
Can I try it on my own account before committing?+
Yes. You can build and test an AI employee for free, and see it answer real questions in preview mode before you ever connect a live channel or pay.
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